I was chatting with one of my girlfriends over Skype the other day and she was telling me about how unhappy she was with her current job.
She has worked for the same company for the past four years. It is a small professional services company with less than 20 employees and because they are so small they are a close and tight-knit bunch. When she started she felt challenged and engaged and this compensated for the fact that she was being grossly underpaid for her role and position. However, as the newness began to wear off and the work became more routine, she decided that enough was enough and that she needed to get up the guts to brush off her resumé, refresh her skills and embark on a new job search with a company that could pay her her worth.
Me (being the consummate cheerleader) encouraged her to do just that. And my gift to her was this guide:
You can download your own copy here. As many of you know, getting a job in today’s market requires much more than just submitting your resume on Monster.com and waiting for recruiters to contact you. Today, you have to actively promote your skills and talents to have a fighting chance at the most desirable positions.
“But my work speaks for itself!” you say, or “I’m not a promoter, I’m just lawyer.” Either way girlfriend, its time to wake up out of the ice age and realize that talent is becoming a commodity…and the only way you are going to get ahead is by differentiating yourself in the marketplace. That starts by proactively building and managing your brand.
Don’t worry…I’ve got your back…way back (just kidding!).
This document is from a seminar I attended at Harvard about building your social brand…something every BDG is mandated to do these days to stay on top of their game. As soon as my friend got this she started chatting vigorously about how it was exactly what she needed to jumpstart her job search and to rebrand her skills.
So I thought, why not share it with all my BDG Club members!?!
Now, I will admit, this list is aggressive and I haven’t personally accomplished all the things outlined here, but I am on my way…and soon you will be too! Let’s get to it!
